Free tools · Robert × Dor
Free tools for
retail store owners.
Calculators and planners for physical stores: conversion, staffing, labor cost, break-even, space productivity, forecasting and a traffic counter. No sign-up, nothing to install, and every result shows its math.
Traffic & conversion
- Retail conversion rate calculatorYour store conversion rate, revenue per visitor and how you compare with your industry.Open calculator →
- Foot traffic tally counterA free in/out clicker for your phone: timed sessions, hourly chart and CSV export.Open tool →
- People counter ROI calculatorHow many extra sales or saved staff hours a $150/month door counter needs to pay for itself.Open calculator →
- Multi-store conversion calculatorRank stores by conversion, see weighted vs average rate, outliers and the revenue gap to your best store.Open calculator →
- Conversion rate significance calculatorIs a conversion lift real or noise? p-value, confidence interval and the traffic you need.Open calculator →
Staffing & labor
Sales & profit
- Retail break-even calculatorFind the sales, transactions and daily visitors you need to cover your fixed costs.Open calculator →
- Sales per square foot calculatorAnnualized sales and gross margin per square foot or meter, compared across periods and areas.Open calculator →
- Why are my sales down? Sales decline diagnosticCompare two periods and split the change into traffic, conversion and average-transaction effects.Open tool →
- Average transaction value & UPT calculatorATV, units per transaction and average unit retail, plus what-if sales from traffic, conversion and basket.Open calculator →
- Gross margin & markup calculatorEnter any two of cost, price, margin or markup to get the rest, price a whole range and check keystone.Open calculator →
- GMROI calculatorGross margin return on inventory and stock turns, category by category.Open calculator →
- Promotion profit calculatorWill a discount make or lose money? Incremental profit and the sales lift you need.Open calculator →
Planning
- Retail sales forecast builderBuild a 12-month forecast from traffic × conversion × average transaction, with seasonality and CSV export.Open tool →
- Extended store hours calculatorWill opening earlier or later pay? Weekly profit and break-even visitors per hour.Open calculator →
- Pop-up shop profitability calculatorRent, fit-out and staff in; daily visitors and sales you need, with profit scenarios.Open calculator →
Replace estimates with measured traffic.
Every tool here gets better with a real visitor count. Dor counts everyone who walks in and pairs it with your POS sales, hour by hour.
Book a Dor demo (opens dorhq.com in a new tab)