Foot traffic
How many people walk in, by hour and by day. Compare stores, weeks and campaigns on the same footing.
People counting and retail analytics
Know who walks in.
Know who buys.
Dor’s sensor counts every visitor at your door and lines them up with your POS sales, so you finally see your real conversion rate and staff for the hours that bring in buyers.
Illustration
Trusted by retailers like
$150per location per month
~5 minpeel-and-stick self-install
~2 yrsbetween battery changes
0customer images captured or stored
Conversion
Visitors who buy, divided by everyone who came in. The number sales alone can’t show you.
Staffing
Match staff hours to when shoppers actually arrive, so busy hours are covered and quiet ones aren’t overstaffed.
Up in five minutes. No cables, no cameras.
- Stick it up. Peel-and-stick above the door. Battery-powered, so there’s nothing to wire.
- It connects itself. Cellular by default, so it never touches your store network.
- It counts privately. Thermal sensing, with no customer images captured or stored.
Traffic, conversion and revenue on one screen.
Dor connects to your POS in one click and updates every hour. Compare stores and date ranges, see how weather shifted traffic, and spot the hours where visitors walk out without buying.
Dor at a glance.
| Price | $150 per location per month, or $135/month billed annually, plus $300 one-time hardware source |
|---|---|
| Guarantee | 30-day money-back guarantee; no free trial; month-to-month available source |
| Sensor | Thermal, battery-powered; battery changed about every two years source |
| Install | Peel-and-stick self-install in about 5 minutes; cellular by default, Wi-Fi optional source |
| Doorways | Indoor doors up to 8 ft (2.4 m) wide and 12 ft (3.6 m) tall source |
| Privacy | No customer images captured, processed or stored source |
| POS | Shopify, Square and Lightspeed integrations; unlimited users, API and data export included source |
A slow day has two causes.
Sales can’t tell you which.
Fewer people came in, or the same people came in and left without buying. One is a marketing problem, the other is service and merchandising. A visitor count tells you which one you’re fixing.
Find your conversion rateQuestions retailers ask.
What is Dor?
Dor is a people counter and retail analytics platform. A battery-powered thermal sensor counts visitors at your door, and Dor pairs that with your POS sales to show conversion and staffing insights by the hour.
How much does Dor cost?
Dor lists $150 per location per month, or $135 per month billed annually, plus a one-time $300 hardware cost. There’s no free trial, but there is a 30-day money-back guarantee.
Does Dor use cameras?
Dor’s thermal sensor doesn’t capture, process or store customer images. The trade-off is that it doesn’t provide demographic data.
How do I calculate my store’s conversion rate?
Divide the number of transactions by the number of visitors in the same period, then multiply by 100. 40 transactions from 200 visitors is a 20% conversion rate. You need a reliable visitor count to do this, which is what a foot traffic counter provides.
Why does foot traffic matter if I already track sales?
Sales alone can’t tell you whether a slow day had fewer visitors or more visitors who left without buying. Traffic separates the two, so you know whether to fix marketing, merchandising or staffing.
How long does installation take?
Dor’s sensor is peel-and-stick and self-installs above the door in about five minutes. It runs on battery and connects over cellular by default, so there’s no cabling or in-store network setup.
Ready to see who walks in?
Book a Dor demo (opens dorhq.com in a new tab)Sources
Prices and specs as published by each vendor, checked October 14, 2026. Vendors change pricing; confirm before you buy.