Comparison · Checked October 14, 2026
A ShopperTrak alternative
for smaller retailers.
ShopperTrak, from Sensormatic, is an enterprise traffic platform with professionally installed video sensors and quote-based pricing. Dor is a self-installed thermal counter with a published monthly price.
Dor vs ShopperTrak.
| Feature |  Dor |  ShopperTrak |
|---|---|---|
| Sensor | Thermal; no customer images stored | Stereo video sensors |
| Power and network | Battery, cellular by default | PoE, wired |
| Installation | Peel-and-stick, about 5 minutes | Professional installation |
| Pricing | $150/month + $300 hardware, published | Quote only |
| Contract | Month-to-month available | By quote |
| Typical customer | Single stores to mid-size chains | Large chains and malls |
When ShopperTrak is the better fit.
If you run a large chain, need demographics or video-based analytics, and have IT support for wired installs across many doors, an enterprise platform like ShopperTrak can make sense.
When Dor is the better fit.
If you run one store or a few hundred, want a published price, no cabling and no long contract, and mainly need traffic, conversion and staffing tied to your POS, Dor is built for that.
Compare Dor with ShopperTrak on your own store.
Book a Dor demo (opens dorhq.com in a new tab)Sources
Prices and specs as published by each vendor, checked October 14, 2026. Vendors change pricing; confirm before you buy.